Chapter $03$ Assignment: The World Marketplace: Business without Borders

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Ji$-$woo works for the Korean branch of an internatlonal cosmetics company. He works with a team of market researchers in Korea, a country that leads the way in skincare trends, to learn about the most In$-$demand skincare products and ingredients. Twice a year, Jl$-$woo and his team present their findings to the company's product development teams in the Unilted States and Europe so that they can. develop new trends before the competition. This is an example of how a company can use international business to