Chapter $04$ Assignment: Marketing Research and Analytics

Total points: $--/25$

Attempts left: $3$

Trader Joe's wants to study how its customers over age $65$ shop. It sets up a mock store made to look exactly like a normal store and invites older consumers to shop in the authentic$-$feeling environment. Researchers record what they see and use this to develop a report for Trader Joe's marketing department. What type of data collection practice is being used here?

Surveying

Observation

Crowdsourcing

Customer advisory boards

Focus groups