Chapter $04$ Assignment: Marketing Research and Analytics

Total points: $--/25$

Attempts left: $3$

L'Or$$al is considering developing a new line of protein$-$free shampoo and conditioner. Before the company invests too many resources, it would like to collect consumer insights to determine what customers are looking for in shampoo and conditioner and whether its protein$-$free products will catch on$.$ The company brings together a group of ten consumers plus a moderator to direct discussion. L'Or$$al is most interested in the unique insights it could collect through group interaction. This is known as a which is a part of research.

customer advisory board; exploratory

focus group; conclusive

focus group; exploratory

customer ativisory board; conclusive

focus group; descriptive