Question: Chapter 0 4 Assignment: Marketing Research and Analytics Total points: - - 2 5 Attempts left: Instagram has an enormous amount of data on the

Chapter

04

Assignment: Marketing Research and Analytics

Total points:

- \frac{-}{25}

Attempts left:

Instagram has an enormous amount of data on the ways its users interact with content in its app. Instagram uses sophisticated software to store and analyze the data. What are these data called?

Databases

Marketing information systems

Marketing decision support systems

Big data

Single

-

source data

Chapter 04 Assignment: Marketing Research and Analytics Total points: --25 Attempts

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