Question: Chapter 0 6 Assignment: Consumer Buying Behavior Total points: - - / 2 5 Attempts left: 3 You are thinking about buying a tablet to

Chapter

06

Assignment: Consumer Buying Behavior

Total points:

- - / 25

Attempts left:

3

You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process?

Evaluative criteria

Internal information search

Consideration set

Cognitive dissonance

External information search

Chapter 06 Assignment: Consumer Buying Behavior Total points: --/25 Attempts left:

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