Chapter $07$ Assignment: Business Markets and Buying Behavior

Total points: $-\frac{-}{25}$

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What can industry classification systems do for the marketer?

Separate various businesses into different categories based on whether they offer business or consumer goods and services

Categorize organizations consistently into groups based on such factors as the types of goods and services provided

Provide an automatic guide that will allow marketers to determine the profit potential of customers with a high degree of accuracy

Help marketers locate the buying center and the major influencers in organizations with high profit potential

Manage databases of business customers with high profit potential