Chapter $06$ Assignment: Consumer Buying Behavior

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Problem recognition

Ji$-$eun loves her car. Recently, she noticed her tires were getting worn. She took it into the dealership, where she was told that all her tires were worn and should be replaced. Ji$-$eun knows this will be a significant investment. She decided on getting the most expensive tires because they are high quality and she wants the best. She hopes she is making the right decision. At least she will not have to purchase tires for several more years, unless she gets a flat. Ji$-$eun's involvement with her tire purchase is an example of