Within the Robert Cialdini's influence framework, based on which principle, it is argued that people will do things they see other people doing $-$ especially if those people seem similar to them?

Liking.

Social proof.

Commitment.

Authority.

Within the Robert Cialdini's influence framework, based on which principle, it is argued that people will do things they see other people doing $-$ especially if those people seem similar to them?

Liking.

Social proof.

Commitment.

Authority.