Chapter $08$: Assignment: Decision Making and Problem Solving

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Rational approach to decision making $($Connect$,$ Perform$)$

Identify the stage of the rational decision$-$making process illustrated by the situation.

Your goal was to capture at least $25\%$ market share by the end of the year, but with six months to go you have only $15$

Identify the problem

Generate alternatives

State the situational goal

Read this brief case study and answer the question that follows.

CASE STUDY

Your candy making company is at a crossroads. You have maxed out your current production capacity, but think that t

opportunity in custom fruity nut caramel clusters that could be very profitable to the company. You think through your

would like to expand your company to include this high potential new product.

You decide that if your customers' taste changes away from the custom fruity nut caramel clusters after you have invest

production process to be a more efficient way of making the nut caramels that have long been a customer favorite.