Chapter 03 Assignment: Managing in a Global Environment Transcript Peter Metcalf describes Black Diamond as one that does not operate in the American way" but does adjust to be something slightly different" in Europe and Asia due to cultural differences. At the same time, management has employees visit the Utah headquarters where they are "immersed" in the company's unifying culture. Operating this way requires a level of cultural Intelligence (CQ). The customers for mountain sports equipment mostly have high disposable incomes. However, imagine that Peter, Thomas, and Wim want to market some products to the bottom of the pyramid in mountainous countries like Nepal and Bhutan. What advice would you give them? Check all that apply. Assign R&D the project of developing gear that medut basic needs for warmth and dryness but can be manufactured inexpensively, Recruit local people to work as salespeople and distributors. View the initiative as primarily a philanthropic venture that is unlikely to turn a pront. Research what people with annual incomes of less than US $1,500 really need. Grade It Now Sayn & Continue