Chapter $10)$ Look at the information under $$Choosing Brand Elements.$$ Pick a brand not

mentioned in chapter $10$ of the text, choose one brand element, and evaluate it based on the $6$

criteria. For each, please explain what you think and how the company has succeeded in areas it has

done well in if it has or how they have failed on each point $($b$-$g$).$ Of course, you will have to find

the brand element so you can access the resources necessary to do this.

a$.$ List the brand element or show a picture of it if it is a logo

b$.$ Memorable $$

c$.$ Meaningful $$

d$.$ Likable $$

e$.$ Transferable $$

f$.$ Adaptable $$

g$.$ Protectable