Chapter $11-$ Retailing

Field Study

Retailing: All activities invoived in selling, renting, and providing goods and services to ultimate consumers for personal, fomily, or household use.

This field study is designed to have you apply the retailing concepts in the textbook to an actual retail business. Your task is to choose a specific store. Then answer all of the questions below for that store. ${?}^{**}$ ft is escential that you answer all of the questions using terminology from the textbook.

Chosen Store:

What utlilties are strong at this retail store?

What is the form of ownership?

Is the depth of their main product line high or low? Explain your answer.

Is the breadth of theirmain product line high or low? Explain your answer.

State where this store is located $($e$.$g$.$ In a mall, Downtown, Strip mall, etc. $-$ See location options listed in textbook$).$ Do you think this is an ideal location for this store? Explain your answer.

What type of image do you think this store is going after $($i$.$e$.$ Positioning$)?$ When customers think of this store what are they supposed to think?

Think about how a planogram of the retail store would look. Do you think the layout is effective? Explain.