Question: Chapter 1 2 : Global Market Assessment 1 . Discuss how company chooses and weighs variables prior to investing overseas. 2 . Identify six major

Chapter

12

: Global Market Assessment

1 .

Discuss how company chooses and weighs variables prior to investing overseas.

2 .

Identify six major tasks in global market opportunity assessment.

3 .

Assume you work for a company that has decided to look at Nairobi, Kenya as market for its products and Rio de Janeiro, Brazil as a possible location for setting up MFG

.

Plant. What factors should you consider?

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