Question: Chapter 1 3 ' s case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing. After reading

Chapter 13's case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing.
After reading the article answer the following questions:
1. How can customer service be a differentiator in the service industry?
2. How can a company such as easyProperty ensure e-service quality?
3. Do you agree with Ed Mead when he said the internet provides many things, a personal service is not one of them? Explain your reasons.
4. The information in this case dates from 2014, when online real estate was in its infancy. Explore the current state of the market in the UK. Who continues to be successful of the companies mentioned? Why, in your view? How has the industry evolved?
5. Key success factors in this industry?
6. Which quantitative approaches to positioning research might best apply to the Case
7. Internal Marketing for Case

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