Chapter $14$

#$8)$ Discuss the major factors that help to determine a retail store$$s image. How does atmosphere add value to products sold in a store?

#$9)$ How is door$-$to$-$door selling a form of retailing? Some consumers believe that direct$-$response orders bypass the retailer. Is this true?

#$10)$ What services do wholesalers provide to producers and retailers?

#$11)$ What is the difference between a full$-$service merchant wholesaler and a limited$-$service merchant wholesaler?