Chapter $1$:

$4.$ Apply Theodore Levitt's marketing$-$myopia concept to print media, magazines, and newspapers. What is the implication?

$5.$ Which criteria to pick a strategy do you consider most important and why? Name one company that failed because it did not follow your priority and what should it have done instead?

Chapter $2$:

$2.$ Consider the buyer "hot buttons" described on page $30.$ What are the implications for Betty Crocker? What new business areas might be considered given each hot button? Answer the same questions for a grocery store chain such as Safeway.

$4.$ What is a customer buying at Nordstrom? Banana Republic? Zara?