Chapter $15$ in your textbook will help you to complete Part $1$ of this assignment.

Chapter $8$ Section $3$ in your textbook will help you to complete Part $2$ of this assignment.

Then, in a new document, complete the following:

Part $1$: Press Release

Develop your outline from Week $3$ into a full, polished, professional press release. Your press release should:

Revise your outline to incorporate instructor feedback and achieve effective and professional quality writing.

Be between $200$ and $400$ words, starting with a catchy headline and a release date.

Have captivating and concise lede that answers the $6$ key questions $-$ who, what, where, when, why, and how?

Include relevant details, from the media piece that are of interest to your target audience and present them in ar manner.

Incorporate properly cited facts, quotes, and images that support your story$-$telling strategy.

Part $2$: Evaluation Plan

Develop a plan to evaluate the success of your press release. Your plan shL$$id:

Be between $200$ and $400$ words.

Include at least three metrics you might use to evaluate the success of your press release. $($Hint: Consider things and audience engagement, for example.$)$

Save your assignment as Lastname$\_$FirstName$\_$BUS$300\_$WK$5$A$.$

Submit this assignment by uploading your document through the Week $5$ assignment link in your course.

This course requires the use of Strayer Writing Standards $($SWS$).$ The library is your home for SWS assistance, including cita refer to the Library site for all support. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

Develop action plans to communicate with stakeholders and the community as part of PR campaigns.

Choose the appropriate mode of communication, based on informed identification of the target audience.

Determine the process of evaluating communication campaigns.