Question: A portfolio analysis involves which of the following? Multiple select question. Management identifies and evaluates opportunities using STP . Management allocates its resources to products
A portfolio analysis involves which of the following?
Multiple select question.
Management identifies and evaluates opportunities using STP
Management allocates its resources to products with the greatest potential to be profitable.
Management develops the marketing mix for each SBU.
Management evaluates the firm's various products and businesses.
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