Chapter $1$: Introduction $($Refer to assignment guidelines$)$

Discuss the concept of SMM$.($Author$\text{'}$s or book's definition$)$

Need and importance of understanding SMM$.($in points form$)$

Discuss the benefits of having the appropriate SMM practice in an organization.

Introduce the organization you select and management role for assessing the

requirements.

Chapter $2$: The importance of strategic marketing management and strategic

marketing planning process.

$2\mathrm{.}1$ The importance of strategic marketing management

Define SMM and the aim ofSMM

Explain the nature ofSMM

Bring out the components of SMM

Explain the different concepts of marketing with examples of the organization

selected

Explain how SMM is different from the general marketing concepts with examples

$2\mathrm{.}2$ Strategic marketing planning process.

Discuss the importance of marketing plan

Explain the types of marketing plan with examples from the organization selected

Explain strategic marketing planning process for the organization selected

Bring out the barriers to integrate SMM in the organization selected

Explain the link between Marketing strategy and corporate strategy with

examples from the organization selected