Question: Chapter 1 Know Why Customer Service Matters Please answer the questions below: What is a customer? What are 3 causes of customer service failure? What

Chapter 1 Know Why Customer Service Matters

Please answer the questions below:

  1. What is a customer?
  2. What are 3 causes of customer service failure?
  3. What are 2 thing which provide a long-term competitive advantage?
  4. What is Ockhams razor and how does it apply to customer service?
  5. What is the difference between an external and an internal customer?
  6. What are 3 ways customers can become partners?
  7. What are 3 reasons word of mouth is important?

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