Question: Chapter: 1. What are the major segmentation variables for consumer markets? 2. How could a marketer assess market segments and choose the market segment(s) to

Chapter: 1. What are the major segmentation variables for consumer markets? 2. How could a marketer assess market segments and choose the market segment(s) to target on? 3. How could a marketer develop an overall positioning strategy? Case: Segmenting 7. Segmenting 1. How would you describe the marketing Topic 4 STP: Case 3. Graham's Targeting and Targeting and environment for Graham's Pharmacy? Please Oct 2, 4 Pharmacy Positioning Positioning conduct a SWOT analysis to assess the internal and external environment of the company. 2. Analyze the market segment provided in the case. Would you regroup these segments? If yes, why? Which segments would you suggest Graham's Pharmacy should focus on? 3. What recommendations would you make to Graham's Pharmacy regarding the implementation of the marketing mix

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