Question: PLEASE GIVE ADEQUATE/CREDIBLE INFORMATION TO EACH QUESTION BASED ON THE MARK SCHEME!!! Course: Marketing Management Question 1. Describe the type/s of market/s GraceKennedy Limited targets

PLEASE GIVE ADEQUATE/CREDIBLE INFORMATION TO EACH QUESTION BASED ON THE MARK SCHEME!!! Course: Marketing Management Question 1. Describe the type/s of market/s GraceKennedy Limited targets for its products and services. (10 marks). Question 2. Part 1. Describe the factors that are likely to influence consumer behaviors and buying decision process (5 marks). Part 2. Explain strategies to develop B2B and B2C marketing programs (10 marks). Question 3. Part 1. Describe the market segment and targets for the mannish water product of the Grace Kennedy Limited company. 5mks Part 2. Describe the market targeting and effective market segmentation criteria for Major Segmentation Variables for Consumer Markets and Segmentation of Business markets (10 marks).

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