Chapter $1$: What Is Content Marketing?

The term "content marketing" has only existed since the early $2000$ s$.$ However, the concept has existed for centuries. Which of the following is a historical example of content marketing?

The first traditional billboard showing the Nike logo

Poor Richard's Almanack, written to promote Benjamin Franklin's publishing business

Historical ngwspapers like the "New York World" and sensational journalism muckraking Early silent movies, also known as nickelodeons

True or False: Content marketing is designed to attract, acquire, and engage a clearly defined audience.

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