Question: Chapter 1 : What Is Strategy and Why Is It Important? 1 . In the 1 9 5 0 s and 1 9 6 0

Chapter 1: What Is Strategy and Why Is It Important?
1. In the 1950s and 1960s, Volkswagen (VW) was among the least expensive new automobiles sold in North America. Now that position is held by Kia. Why did VW change its strategy?
2. A strategy can be defined as a winner if it passes three tests. Which one of the three tests is most important? Why?

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