Question: CHAPTER 1 What Is Strategy and Why is it Important? ASSURANCE OF LEARNING EXERCISES connect II. Based on your experiences and/or knowledge of Apple's current

CHAPTER 1 What Is Strategy and Why is it

CHAPTER 1 What Is Strategy and Why is it Important? ASSURANCE OF LEARNING EXERCISES connect II. Based on your experiences and/or knowledge of Apple's current products and ser vices, does Apple's strategy (as described in Illustration Capsule Ll) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Apple's strategy that can lead to sustainable competi- tive advantage

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