CHAPTER $1$: WHY YOU NEED A PRICING STRATEGY

Every SaaS company is different, but almost every single one makes a mistake

that puts the company in jeopardy. They don$$t understand their pricing.

CHAPTER $2$: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGY

How do you decide the price of your product?

CHAPTER $3$: THE IMPORTANCE OF QUANTIFIED BUYER PERSONAS

Most companies are sure they know their customers. But the truth is that majority

of businesses have no idea who their customers really are. Even worse, they are

not putting real effort into finding out.

CHAPTER $4$: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR

PRICING PROCESS

If you are already quantifying your buyer personas, or used the previous section

as a jump$-$off point for learning more about your customers, then you are off to a

great start with your SaaS business.

CHAPTER $5$: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESS

In SaaS pricing, you$$ve got to decide not only how much to charge, but what

you$$re charging for. This is your value metric.

CHAPTER $6$: HOW YOUR COMPANY CAN BUILD A PRICING MACHINE

Every company already has access to a ton of data to build the best pricing for

their company. However, implementing a great strategy is another challenge

altogether.

CHAPTER $7$: DESIGNING YOUR PRICING PAGE

In the first chapter of SaaS DNA, we looked at The Anatomy of a SaaS Marketing

Site to help you build the most important page on your SaaS site: the pricing page.

CHAPTER $8$: WHY YOU SHOULDN'T A$/$B TEST YOUR PRICES

A$/$B testing your pricing page to figure out the optimum amount to charge for

your product sounds great in theory.

CHAPTER $9$: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTH

Choosing the right price point is key to appealing to your target customers, but

if you are just reaching out to your local audience you are missing out on one of

the greatest parts of SaaS$$the fact that it is global

CHAPTER $10$: WHY YOU SHOULD BE SMART ABOUT DISCOUNTING

To get people into their product, many SaaS companies turn to discounts to increase

acquisition. They think that they can raise prices later, once these customers see the

This is just context of the chapter. study and give me $5$ takeaways from Saas Pricing