Chapter 10 covers the buying experience. OBJECTIVE 10.2 is devoted to influences on a purchase decision. This includes mood, hedonic shopping motives, e-commerce, retailing as theater, store image, and atmospherics.

- e-commerce

Select one of the categories listed above. Describe a specific example of how an element or elements of the category has affected your buying decision. First, need to explain the element and then apply the experience directly to the element.