Chapter 10: How does the actual practice of CRM differ from the use of CRM software? A. Touching products and talking face-to-face with company representatives remain integral parts of the supplier/customer interface. Thus, CRM must still include talking to suppliers, understanding their behavior and their requirements, and then building a system to satisfy those requirements. B. Touching products and talking face-to-face with company representatives remain integral parts of the supplier/customer interface. Thus, CRM must still include talking to customers, understanding their behavior and their requirements, and then building a system to satisfy those requirements. C. Touching products and talking face-to-face with company representatives are not the main parts of the supplier/customer interface. Thus, CRM must still include talking to suppliers, understanding their behavior and their requirements, and then building a system to satisfy those requirements. D. Touching products and talking face-to-face with company representatives are not the main parts of the supplier/customer interface. Thus, CRM must still include talking to customers, understanding their behavior and their requirements, and then building a system to satisfy those requirements