Question: Chapter 10 Marketing Analytics Help SH for the past years in the US 1 00 To look for opportunities, the marketing manager created a spreadsheet

Chapter 10 Marketing Analytics Help SH for the past years in the US 1 00 To look for opportunities, the marketing manager created a spreadsheet with key marketing metrics including maitshare, voda consumption market in category development index and land developmentider The goal of this activity is to understand how a fuo can use marketing metrics to uncover comes in the market where is and is underperforming. Keep in mind that Category development indexercent of a product category USB na market segment Percent of the total population in a market segment X 100 Band development index Percent of a brand's total sales mamarket segment percent of me total US population and market segment X 100 Use the forms above and the spreadsheet below to help answer the questions ut follow. The reactsheet fields intern yellow can be changed in order to determine possible outcomes. You can gd the walues are coresponding to comes to Start by entering the values into com o The view me westions below and dust the waves column to Eto determine the correct answers D 1 Target Market Target Market 2 target Me Mature adults over Middle aged Young adults 35-64 w Tall Tag Manana Tools Mat - under 18 Made aged age 35-64 tamils Target M Young 15-34 Initi Target Marato under 18 es 18-30 Total concurso in med 46 000 000 117.000.000 16 000 000 72.000.000 301.000.000 18,000,000 117,000,000 66.800,000 72.500.000 3 404 35 40% 30% Percent of consumen tink soda weekly 73% 211 education.com/mides.com.co teatro doard fortech Sabonete Marketing Analys Help Seve ER ons 18.400.00 Potential target market Owoce 20.000 0 0 50 350.00 18.400.00 35.100.000 100 000 14100006 5 Perceart population sement 395 224 NE 2015 154 ME Avember of URSA > Der 2 OD 050 105.300.000 205.000.000 100006 Number of soda consumed per weer 0 ol 0 ol Number of sodas consumed per year 1.913.600.000 745.000.000 $475.600.000 15.032.100.000 . NAN NON NAN Na 2.0 Sear's percent of sedastus sales 3 0% 10 RC Colas concurred y commed perye 40% 1 12 40 11 O 0 0 302.720,000 219.024,000 0 100 305,120 29.552 OX Number of RC Colas consumed pery 47% 27% 12 Semes percent of RC C'S US sales 0% Nan 225 4% NaN NaN NEN Chapter 10 Marketing Analytics Help SH for the past years in the US 1 00 To look for opportunities, the marketing manager created a spreadsheet with key marketing metrics including maitshare, voda consumption market in category development index and land developmentider The goal of this activity is to understand how a fuo can use marketing metrics to uncover comes in the market where is and is underperforming. Keep in mind that Category development indexercent of a product category USB na market segment Percent of the total population in a market segment X 100 Band development index Percent of a brand's total sales mamarket segment percent of me total US population and market segment X 100 Use the forms above and the spreadsheet below to help answer the questions ut follow. The reactsheet fields intern yellow can be changed in order to determine possible outcomes. You can gd the walues are coresponding to comes to Start by entering the values into com o The view me westions below and dust the waves column to Eto determine the correct answers D 1 Target Market Target Market 2 target Me Mature adults over Middle aged Young adults 35-64 w Tall Tag Manana Tools Mat - under 18 Made aged age 35-64 tamils Target M Young 15-34 Initi Target Marato under 18 es 18-30 Total concurso in med 46 000 000 117.000.000 16 000 000 72.000.000 301.000.000 18,000,000 117,000,000 66.800,000 72.500.000 3 404 35 40% 30% Percent of consumen tink soda weekly 73% 211 education.com/mides.com.co teatro doard fortech Sabonete Marketing Analys Help Seve ER ons 18.400.00 Potential target market Owoce 20.000 0 0 50 350.00 18.400.00 35.100.000 100 000 14100006 5 Perceart population sement 395 224 NE 2015 154 ME Avember of URSA > Der 2 OD 050 105.300.000 205.000.000 100006 Number of soda consumed per weer 0 ol 0 ol Number of sodas consumed per year 1.913.600.000 745.000.000 $475.600.000 15.032.100.000 . NAN NON NAN Na 2.0 Sear's percent of sedastus sales 3 0% 10 RC Colas concurred y commed perye 40% 1 12 40 11 O 0 0 302.720,000 219.024,000 0 100 305,120 29.552 OX Number of RC Colas consumed pery 47% 27% 12 Semes percent of RC C'S US sales 0% Nan 225 4% NaN NaN NEN

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

please answer all multiple choice questions and fill in the colored boxes on the chart! Royal Crown Cola (RC Cola) is an American soda that was developed in 1905 to compete with the soda market...

Based on material from Marketing: Real People, Real Choices, 10th ed. By Solomon, M., Marshall, G., and Stuart, E. Build a Marketing Plan Template Directions: This template serves as a road map both...

Royal Crown Cola (RC Cola) is an American soda that was developed in 1905 to compete with the soda market giant, Coca-Cola. RC Cola gained a loyal following and market share through the 1950s....

I need your help with this: Can you please quote from the attached chapters / resource if possible? Corporations often use different costs of capital for different operating divisions. Using an...

Royal Crown Cola (RC Cola) is an American soda that was developed in 1905 to compete with the soda market giant, Coca-Cola. RC Cola gained a loyal following and market share through the 1950s....

the company is lululemon clothing For this section of your project, you are to assume that you are the Marketing Executive of your focus company and prepare three Marketing Objectives for your focus...

the company is lululemon please and thank you! the last three pictures are the "build a marketing plan template" Review Module 0: Marketing Plan Project. Prepare Part A of your Marketing Plan for the...

lululemon is the company please and thank you! reupload because pics were blurry Review Module 0: Marketing Plan Project Prepare Part A of your Marketing Plan for the focus company that you selected...

In Example 2.35, describe all possible configurations of lights that can be obtained if we start with all the lights off.

A summary of cash receipts and payments for a GST period is provided below: $360 Stationery Expenses Advertising $720 $450 - Bank charges & interest Salaries Sales Purchase of goods for resale Loan...

Bilter Industries recently used intentional accounting irre Multiple Choice engaged in illegal behavior. provided its stockholders profit through a tax acted in an acceptable business manner....

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...