Chapter 10 Running Case Assignment:Achieving Operational Excellence:Developing an E-Commerce

Dirt Bikes's management believes that the company could benefit from e-commerce. Thecompany has sold motorcycles and parts primarily through authorized dealers. Dirt Bikesadvertises in various magazines catering to dirt bike enthusiasts and maintains booths atimportant off-road motorcycle racing events. You have been asked to explore how DirtBikes could benefit from e-commerce and a Dirt Bikes Web site. Prepare a report formanagement that answers the following questions

1. How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service?

2. How would a Web site provide value to Dirt Bikes? Use the Web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for Dirt Bikes?

3. You need to prepare specifications describing the functions that should be performed by Dirt Bikes's Web site. Include links to other Web sites or other systems in your specifications.

4. Design the home page for Dirt Bikes's Web site and an important secondary page linked to the home page using the Web page creation capabilities of word processing software or a Web page development tool of your choice