Chapter 10 Running Case Assignment: Achieving Operational Excellence: Developing an E-Commerce Strategy Software skills: Web browser software, Web page development software Business skills: Strategic analysis This project provides an opportunity for you to develop an e-commerce strategy for a real-world business and to use a Web page development tool to create part of the company's Web site. Dirt Bikes's management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes Web site. Prepare a report for management that answers the following questions: How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the web? Should it use its website primarily to advertise and market its products and services? Should it use the web for customer service? Use the web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the website have to produce to make it a worthwhile investment for Dirt Bikes? Prepare specifications describing the functions that should be performed by Dirt Bikes's website. Include links to other websites or other systems in your specifications. (Optional) Use Wix to design a website for the company and share it with the class