Chapter 11 Indicate whether the statement is true or false. 1. Daily Farm, a food and beverage manufacturing firm, is known for its unique variety of table sauces. To offer more variations to its customers, Daily Farm recently launched an olive and pepper sauce. According to new product development, this new sauce would be categorized as improved product. a. True b. False 2. In recent years, Lego introduced Lego Friends, designed to appeal to girls, to the Lego Friends building sets include pastel-colored bricks that can be used to make a hair salon and a cupcake caf. These efforts indicate that Lego is repositioning its product. a. True b. False 3. In late 2014, Apple introduced the iPhone 6, which featured a larger screen with 38% more pixels than the iPhone 5S and an upgraded camera that could record videos in slow motion. These changes indicate that Apple was offering a new product line. a. True b. False 4. A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. a. True b. False 5. Concept tests are considered relatively precise predictors of success for new products that are not copycat items, are not easily classified into existing product categories, and do not require major changes in consumer behavior. a. True b. False 6. It is during the product development stage that one asks questions such as: Would current customers benefit from the product? What new facilities, if any, would be needed? How might competitors respond? What is the risk of failure? Is the company willing to take the risk? a. True b. False 7. At the product development stage, it is premature to explore the feasibility of manufacturing the product at an acceptable cost a. True b. False