Chapter 12 Participation Exercise Integrated Marketing Communication - This week's assignment will be based on IMC"s - Select a brand and its IMC at the right, - Always- Like a Girt and like we reviewed the Land Rover Above \& Beyond campaign in class, - Go Pro- Be a Hero identify 4 consumer touchpoints in which when you lose? the brand weaves the core thread of their : Dove- Real Beauty IMC to create a campaign for consumers based on one single-minded message - Identify the single-minded message, and how the brand connects with consumers to share this single-minded message. - Show your consumer touchpoints visually and provide an explanation for each