Question: please answer the questions, make them answer short and not a paragraph long for each. thanks. Chapter 12 Engagement Exercise Integrated Marketing Communication Always-Like a

please answer the questions, make them answer short and not a paragraph long for each. thanks.
please answer the questions, make them answer
Chapter 12 Engagement Exercise Integrated Marketing Communication Always-Like a Girl Old Spice- Smells Like a Man Go Pro-Be a Hero Special K-What will you gain when you lose? Dove- Real Beauty P&G-Thanks Mom This week's assignment will be based on IMC" s Select a brand and its IMC at the right, and like we reviewed the Land Rover Above & Beyond campaign in class, identify 4 consumer touchpoints in which the brand weaves the core thread of their IMC to create a campaign for consumers based on one single-minded message Identify the single-minded message, and how the brand connects with consumers to share this single-minded message. - Show your consumer touchpoints visually and provide an explanation for each

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