Question: Chapter 13 talks about the Adoption Curve. Read over this in your textbook and look at Exhibit 13-8 on page 342. Then, go to YouTube

Chapter 13 talks about the Adoption Curve. Read over this in your textbook and look at Exhibit 13-8 on page 342. Then, go to YouTube and watch the commercial for the Samsung Galaxy S2.On YouTube, the title is "Samsung Galaxy S II (The Next Big Thing) Commercial" and the link ishttp://www.youtube.com/watch?v=GWnunavN4bQ

Then, answer these questions:

1. Which type of adoption group is represented by the "consumers" in this commercial?

2. Why is it so important to this adoption group to have "the next big thing" and always keep up with the latest technology?

3. Do you think it was an effective strategy for Samsung to use this competitive ad to stand up to the seemingly untouchable iPhone?

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