Question: Chapter 15 / Lecture Session 25 1. Test vs Control marketswhat is the main difference 2. Most important thing to keep in mind when selecting

Chapter 15 / Lecture Session 25

1. Test vs Control marketswhat is the main difference

2. Most important thing to keep in mind when selecting test and control markets

3. Truest indicator of an advertising campaigns success

4. Focus Groups what are they and why are they used

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