CHAPTER 19 41) In the United States, the basic objective of our market-directed economic system has been to satisfy consumer needs as they, the consumers, see them. 42) A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce. 43) People have always been materialistic, even in the most primitive societies. 44) The job of integrating the Four Ps strategy decisions is the responsibility of the company controller, since the money to do so must be available. 45) Fostering a free press, science, and an open Internet are ways that the government can promote the free flow of accurate information, which helps consumers make more informed choices and leads to a more effective and efficient marketing system. 46) A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details. 47) SWOT stands for Strengths, Weaknesses, Opportunities and Threats. 48) The "3 C's" are Customers, Competitors and Company, 49) The failure rate in marketing is high. 50) The most important idea in BUS 360 was "it depends." (Answer is TRUE!) CHAPTER 19 41) In the United States, the basic objective of our market-directed economic system has been to satisfy consumer needs as they, the consumers, see them. 42) A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce. 43) People have always been materialistic, even in the most primitive societies. 44) The job of integrating the Four Ps strategy decisions is the responsibility of the company controller, since the money to do so must be available. 45) Fostering a free press, science, and an open Internet are ways that the government can promote the free flow of accurate information, which helps consumers make more informed choices and leads to a more effective and efficient marketing system. 46) A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details. 47) SWOT stands for Strengths, Weaknesses, Opportunities and Threats. 48) The "3 C's" are Customers, Competitors and Company, 49) The failure rate in marketing is high. 50) The most important idea in BUS 360 was "it depends." (Answer is TRUE!)