Chapter 19 Indicate whether the statement is true or false. 1. Dynamic pricing has better equipped brick-and-mortar stores to compete with their online alternatives. a. True b. False 2. Unlike break-even pricing, markup pricing uses complicated concepts of cost. a. True b. False 3. Product life cycles can only be measured in years. a. True b. False 4. As products enter the growth stage of the product life cycle, prices generally begin to stabilize. a. True b. False 5. Prices always steadily decline for a product in the decline stage of the product life cycle. a. True b. False 6. As the product enters the maturity stage, prices generally begin to stabilize. a. True b. False 7. During the maturity stage of a product life cycle, distribution channels become a significant cost factor. a. True b. False