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Class Name and Code: BUS $141-$ A

Indicate whether the statement is true or false.

$1.$ Only a firm$$s salespeople need to be customer$-$oriented.

a$.$ True

b$.$ False

$2.$ Many companies have found issuing a policy on ethical behaviour is the only action necessary to ensure employees will comply with expected standards.

a$.$ True

b$.$ False

$3.$ Ethnographic research is a form of experiment research because it is conducted without any preconceptions.

a$.$ True

b$.$ False

$4.$ The $4$ P$$s of marketing include product, price, promotion, and place.

a$.$ True

b$.$ False

$5.$ A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn by the women in the show Suits. In this example, the women on the show are serving as primary reference groups.

a$.$ True

b$.$ False

$6.$ A marketing audit is limited to the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats.

a$.$ True

b$.$ False

$7.$ The goal of marketing analytics is to use data to make better decisions.

a$.$ True

b$.$ False

$8.$ Firms try to achieve customer satisfaction and value by ensuring customer expectations are met or exceeded.

a$.$ True

b$.$ False

$9.$ A marketing audit is a control device and is used primarily by large corporations to study past performance to identify market trends.

a$.$ True

b$.$ False

$10.$ While a single firm cannot control the elements in the external environment, a firm can sometimes influence that environment.

a$.$ True

b$.$ False

$11.$ Maslow$$s hierarchy of needs categorizes human needs into five levels: physiological needs, safety needs, social needs, esteem needs, and self$-$actualization.

a$.$ True

b$.$ False

$12.$ Big data is the exponential growth in the volume, variety, and velocity of information, and the development of complex new tools to analyze and create meaning from data.

a$.$ True

b$.$ False

$13.$ Once an individual$$s evoked set has been established, evaluation of those alternatives will determine what information must be obtained during the information search.

a$.$ True

b$.$ False

$14.$ The relationship marketing era is about developing a real and sustainable relationship with a customer.

a$.$ True

b$.$ False

$15.$ Competitive intelligence allows managers to predict changes in business relationships, identify marketplace opportunities, and discover new or potential competitors.

a$.$ True

b$.$ False

$16.$ Education is the primary factor of a person$$s earning potential.

a$.$ True

b$.$ False

$17.$ A competitive advantage is some unique aspect of a firm$$s offering or of the firm itself that causes target customers to patronize the firm rather than its competition.

a$.$ True

b$.$ False

$18.$ A stimulus is a unit of input from either an external or internal source that can affect sight, smell, taste, touch, or hearing.

a$.$ True

b$.$ False

$19.$ Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.

a$.$ True

b$.$ False

Indicate the answer choice that best completes the statement or answers the question.

$20.$ Commonplace in business marketing refers to the bargaining between buyers and sellers on product specifications, delivery dates, payment terms, and other pricing matters?

a$.$ negotiation b$.$ need mediation

c$.$ customization d$.$ purchase arbitration

$21.$ Which term refers to any unit of input affecting one or more of the five senses $($sight$,$ smell, taste, touch, and hearing$)?$

a$.$ a consideration set b$.$ a need

c$.$ a stimulus d$.$ a want

$22.$ For many consumers, what is the most important social institution?

a$.$ opinion leaders b$.$ no aspirational reference groups

c$.$ family d$.$ friends

$23.$ Which term refers to finished items ready for assembly or products that need very little processing before they become a part of some other product?

a$.$ supplies b$.$ raw materials

c$.$ accessory equipment d$.$ component parts

$24.$ What does culture play an important role in shaping and communicating?

a$.$ economic power b$.$ individual differences

c$.$ self$-$concepts d$.$ values

$25.$ Which term refers to the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behaviour?

a$.$ economic value b$.$ involvement

c$.$ opportunity cost d$.$ temporal cost

$26.$ What is it called when consumers change or distort information that conflicts with their feelings or beliefs?

a$.$ selective distortion b$.$ selective dissonance

c$.$ selective reinforcement d$.$ selective exposure

$27.$ Which of the following is NOT a role within the buying centre?

a$.$ influen