Question: Chapter 2: 3. What is the customer persona? (sometimes the term user person is used). How is this used by the Digital Marketer? 4. Give

Chapter 2: 3. What is the "customer persona"? (sometimes the term user person" is used). How is this used by the Digital Marketer? 4. Give an example of "habit formation in terms of Brand -> Cue -> Routine -> Reward. What is the purpose of habit formation

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