CHAPTER 2: Analyzing Consumer Markets Natch the items in come with the relevant description in column B by writing the correct number (6 marks) B 1. Functional risk This rsk boils down to a fear of losing status because of buving the product It is related to the fear of time lost when a product is needed for replacement or not fulfilling promised functions. 2. Physical risk This type of risk is related to fear of getting harmed by using certain product. For example, purchase of beauty products 3. Financial risk 4. Social risk This nisk is one of the most common risks which come up with the fear of quality of product whether product will deliver promised benefits or not This risk comes up when consumer has fear that purchasing the product can tax his monetary resources. 5. Psychological risk This kind of risk is associated with the uncertainty of product regarding its moral rightness. 6. Time risk A) ENG 21:29 2020/10/12