CHAPTER $2$ CLASS ACTIVITY: CREATING A VISION AND HR STRATEGY $1$

Worksheet: Creating a Vision and Strategy

$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ is CEO of $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ for the remainder of this exercise.

$($Type your name here.$)($Write your favorite company here$)$

$1)$ Vision Matching Game: Match the company names with the vision statements below.

$1)$ UNCP $2)$ Ikea $3)$ Wal$-$Mart $4)$ Morgan Stanley

$5)$ Blockbuster $6)$ Mattel $7)$ Toys $$R$$ Us $8)$ Nike

$9)$ Kraft $10)$ McDonalds $11)$ Burger King $12)$ Starbucks

$13)$ Dunkin Donuts

Company Vision Statement

To become the worldwide leader in retailing.

At $\_\_\_\_\_\_\_\_\_,$ diversity means valuing differences. It's a corporate value that must

be continually developed, embraced and incorporated into the way we do business.

We proudly serve the best burgers in the business, plus a variety of real, authentic

foods... all freshly prepared... just the way you want it$.$

Deliver high quality food and beverages quickly, affordably and conveniently in a

welcoming environment.

To create a better everyday life for the many.

$\_\_\_\_\_\_\text{'}$s vision is to be the world's best quick service restaurant experience. Being

the best means providing outstanding quality, service, cleanliness, and value, so that

we make every customer in every restaurant smile.

To be the premier Toy Brands $-$ today and tomorrow.

Connecting, people, ideas and capital, we will be our clients$$ first choice for

achieving their financial aspirations.

Our Vision is to put joy in kids$$ hearts and a smile on parents$$ faces.

To inspire and nurture the human spirit $$ one person, one cup and one neighborhood

at a time.

Helping People Around the World Eat and Live Better.

To bring inspiration and innovation to every athlete$*$

in the world.

$*$ If you have a body, you are an athlete.

$\_\_\_\_\_\_\_\_\_\_$ will challenge students to embrace difference and adapt to change, think

critically, communicate effectively, and become responsible citizens. Working from a

strong foundation in the liberal arts, we will increase opportunities to infuse our

curriculum with interdisciplinary innovation while promoting undergraduate and

graduate research as well as international opportunities.

CHAPTER $2$ CLASS ACTIVITY: CREATING A VISION AND HR STRATEGY $2$

$2)$ Without looking online, or at your chosen company$$s website, write the vision statement you

think is your organization should use $($you may not select one of the companies that was used in

Part I$).$ Try to make this vision statement legendary, sassy, forward thinking, and inspiring. I have

included a few articles about mission and vision statements in this week$$s module to help you.

$3)$ Now, looking online or at your company$$s website, what is their actual vision statement? Write

their vision statement here:

$4$a$)$ According to Michael Porter, what are the different strategies companies adopt? $($Hint: Look at

videos in weekly module, on SHRM$$s website or library for articles, and online for low$-$cost

leadership or differentiation strategy.$)$ Will these approaches change the way HR operates? What

impact does a strategy and vision have on HR practices?

$4$b$)$ What strategic approach does your company take?

$5)$ What current trends in the labor force could impact the HR practices at your organization?

$($Look in textbook, BLS$,$ Library Database, as well as SHRM$.)$

$6$a$)$ What is a competitive advantage and a sustainable competitive advantage?

$6$b$)$ Take a moment to think about some of the trends you have learned about. How might HR

practices create a competitive advantage or a sustainable competitive advantage? Consider what

your company might be doing that creates a competitive advantage $($or what they are failing to do$)$