Chapter $2$: Disciplines, Specialties, and Careers

Introduction

Learning Objectives

$1$: Strategic Communication Matrix

$2$: Primarily Public Relations Specialty

$3$: Primarily Advertising Speciality

$4$: Primarily Marketing Specialty

$5$: Primarily Support Resources Specialty

$6$: SC Career Opportunities

Which of the following is sometimes called human relations?

Community relations

Public affairs

Communication coaching

Employee relations

Which strategic communication $($SC$)$ specialty ltas strict government$-$specified standards for its communication activities?