Chapter $2$: Disciplines, Specialties, and Careers

Introduction

Learning Objectives

$1$: Strategic Communication Matrix

$2$: Primarily Public Relations Specialty

$3$: Primarily Advertising Speciality

$4$: Primarily Marketing Specialty

$5$: Primarily Support Resources Specialty

$6$: SC Career Opportunities

$7$: Skills and Tips for SC Careers

Glossary

Which of the following best illustrates the earned media discipline?

The earned media discipline is anything where the CE $/$ Brand controls the content and timing of the message in nonpaid media.

The earned media discipline is predominantly what some people would call public relations because it involves influencing what third$-$party media say about a CE $/$ Brand.

The earned media discipline is the postings, conversations, and chatter about a CE $/$ Brand that take place on social media among the general public.

The earned media discipline is advertising, where the CE $/$ Brand pays a television network or a national magazine $($just two examples of many$)$ to carry a message that was created by or for the CE $/$ Brand.

What consulting firm provides advice and guidance on how to approach issues such as the