Question: CHAPTER 3 CASE 2 NBA: COMPETING ON GLOBAL DELIVERY video case 1. Why is it important that all fans in the world have the same

CHAPTER 3 CASE 2 NBA: COMPETING ON GLOBAL

CHAPTER 3 CASE 2 NBA: COMPETING ON GLOBAL DELIVERY video case 1. Why is it important that all fans in the world have the same experience? questions 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? 3. Using the competitive forces model illustrated in Figure 2.2 of the text, analyze the NBA's market situation. How does the use of Akamai help the NBA compete in this market? 4. Using the strategy models discussed in pages 57-59 of the text, what do you think is the NBA's overall strategy or strategies? 5. The word "partnership" appears several times in the video. Who are the NBA's partners? How does the concept of a strategic ecosystem apply to the NBA's partnership strategies? CHAPTER 3 CASE 2 NBA: COMPETING ON GLOBAL DELIVERY video case 1. Why is it important that all fans in the world have the same experience? questions 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? 3. Using the competitive forces model illustrated in Figure 2.2 of the text, analyze the NBA's market situation. How does the use of Akamai help the NBA compete in this market? 4. Using the strategy models discussed in pages 57-59 of the text, what do you think is the NBA's overall strategy or strategies? 5. The word "partnership" appears several times in the video. Who are the NBA's partners? How does the concept of a strategic ecosystem apply to the NBA's partnership strategies

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