Question: Chapter 4: 1. What is a business-level strategy? 2. What is the relationship between a firms customers and its business-level strategy in terms of who,

Chapter 4:

1. What is a business-level strategy?

2. What is the relationship between a firms customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

3. How can firms use each of the business-level strategies to position themselves favorably relative to the five forces of competition?

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