Question: Chapter 4 Secondary data collection and analysis Questions What are the differences between primary data, secondary data and marketing intelligence? What are the relative advantages

Chapter 4 Secondary data collection and analysis

Questions

What are the differences between primary data, secondary data and marketing intelligence?

What are the relative advantages and disadvantages of secondary data?

Why is it important to locate and analyze secondary data before progressing to primary data? What are the criteria to use secondary data?

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