Chapter $5$

$1.$ Have you had any experience with a brand that has done a great job in relationship marketing, permission marketing, experiential marketing, or one$-$to$-$one marketing? What did the brand do$?$ Why was it effective? Could others learn from that?

$2.$ Think about the products you own. Assess their product design. Critique their after$-$marketing efforts. Are you aware of all the products$$ capabilities? Identify a product whose benefits you may not be fully capitalizing on$.$ What improvements would you suggest?

$3.$ Choose a product category. Profile all the brands in the category in terms of pricing strategies and perceived value. If possible, review the brands$$ pricing histories. Have these brands set and adjusted prices properly? What would you do differently?

$4.$ Visit a department store and evaluate the in$-$store marketing effort. Which categories or brands seem to be receiving the biggest in$-$store push? What unique in$-$store merchandising efforts do you see?

$5.$ Take a trip to a supermarket and observe the extent of private$-$label brands. In which categories do you believe private labels might be successful? Why?