Explain your answer clearly and concisely. 1. Have you had any experience with a brand that has done a great job with relationship marketing, experiential marketing, or one-to-one marketing? What did the brand do? Is it effective on you? Why?

2. Select or give an example of a department store. Enumerate and evaluate all the in-store marketing efforts you've seen. Which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts did you see? Do you think they did an effective marketing effort? Why?

3. If you are the Head of Marketing for the department store you've mentioned in Question #2, will you do the same marketing effort? Why? Enumerate and discuss all your marketing plans for the department store. Why did you come up with these plans?