Question: Chapter 5 Assignment 1. Choose a favorite retailer. Complete and explain a positioning map, like that shown in Exhibit 5-3, that includes your retailer, retailers

Chapter 5 Assignment

1. Choose a favorite retailer. Complete and explain a positioning map, like that shown in Exhibit 5-3, that includes your retailer, retailers that sell the same types of merchandise, and the target customer segments (ideal points.

2. Complete a SWOT for McDonald's. What is its mission? What are its strengths and weaknesses? What opportunities and environmental threats might it face over the next 10 years? How could it prepare for these threats?

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